On June 24, 2025, Google officially launched its AI Search mode in India, allowing Indian users to take advantage of this feature. This is a moment in the evolution of the way we interact with the internet today. This isn’t just an update – it’s a transformational shift in search technology powered by Google’s Gemini 2.5 AI model. The launch is part of Google’s Search Labs initiative. With India becoming the first country outside the US to get this feature, it’s clear that Google sees this country as a key player in the AI revolution. But what exactly is Google’s AI mode? How does it work? And what does it mean for you, the average internet user? So, in this blog, we are going to explore Google’s AI search mode. Read the Previous Blog to know more in-depth
Before moving on to its upgrades, we need to understand “What is Google’s AI mode in Search?” So basically, Google’s AI Search mode in Search is a kind of experimental search experience powered by generative artificial intelligence. Instead of just providing a list of web links, it tries to understand the intent behind your query and give you rich, concise, and context-aware answers. You can ask long-form or complex questions, follow up with explanations, and even use voice or image inputs to enhance the search. This feature is built on Google’s Gemini 2.5 model, which can process multimodal input, meaning it can make analyses and combine texts, audio, and images in one go. As a result, you will get an answer quickly without typing text; just use your voice to make a search for anything.
Why India First?
There’s few planning and strategies are applied to choose India of first instead of choosing other countries.
1. India Is a Fast-Growing User Base
India has over 700 million internet users, and the demand for AI-powered devices is growing tremendously. Many people are already using AI in their daily lives – from bot-written WhatsApp messages to AI-assisted selfie filters. Google sees this as a testing ground for massive user feedback. Google thinks that from here, they will get original feedback and upgrade suggestions to make things better in the future in AI Search Mode.
2. Visual and Voice Search Adoption
India leads the world in Google Lens usage, and voice search queries are incredibly common, especially in tier 2 and tier 3 cities. Millions of users are already talking to Google or using images to search for their queries to get an appropriate answer. The AI Search mode furthers this behavior by supporting image, voice, and text input. Here is more potential to get relevant results.
3. Multilingual Market Potential
Even though AI Search Mode is launching in English only for now, the vast diversity of Indian languages makes it an ideal environment to train multiple languages AI in the future, and also it helps to upgrade our economy and our knowledge about searches and AI tools to get answers quickly.
✅ How to Access Google’s AI Mode in India
If you’re excited to try Google’s experimental AI Search Mode, here’s a quick step-by-step guide to get started:
🔓 Step 1: Visit Search Labs
- Open your browser and go to: https://labs.google.com/search
🧪 Step 2: Sign In and Enroll
- Sign in with your Google Account.
- On the Labs homepage, locate the “AI Mode in Search” card.
- Click “Try Now”
📱 Step 3: Enable Labs in Google App or Chrome
- Make sure you’re using the latest version of the Google App (on Android/iOS) or Chrome Browser.
- Open the app/browser and look for the flask icon 🧪 in the top-left or search bar—this indicates Search Labs is active.
🔍 Step 4: Use AI Search Mode
- Start typing or speaking your search query.
- If AI Search Mode is active, you’ll see an AI-generated answer box above the usual results.
- Use follow-up questions, images, or voice to continue the conversation.
What Makes It Different from “AI Overviews”?
You may have already seen AI Overviews on Google Search—these are summaries placed above results for factual queries. AI Search Mode, however, is far more advanced for It’s conversational, not static, it uses Gemini models, not just lightweight search tools, and it allows follow-ups, image/voice inputs, and deeper topic analysis. Think of AI Overviews as basic summaries, while AI Mode is like a full-fledged AI research assistant. There are a few Potential Concerns and criticisms, such as Accuracy and AI’s false information, Publisher Traffic Loss, and Privacy & Data Use.
Benefits for Users
- Faster Answers: Instead of visiting 5 different websites, you get consolidated answers in one place.
- Smarter Exploration: Great for planning travel, comparing products, studying for exams, or learning new topics.
- Accessibility: Ideal for people who may not type well, read long articles, or know exactly how to search.
- Creativity: Use it to brainstorm blog topics, outline projects, or even generate poems and recipes.
What This Means for India’s Future with AI Search Mode
India’s early access to AI Mode places the country at the center of a global digital shift. Just as the mobile revolution changed internet habits a decade ago, this AI-driven search could redefine how Indians:
- Learn online
- Shop and compare
- Access healthcare information
- Apply for jobs
- Get local recommendations
The potential for local language integration, regional content, and AI-enabled public services is immense. Google hinted at future expansions into Hindi and other regional languages, once the English rollout stabilizes.
What’s Google planning Next?
- Expand AI Mode globally in stages.
- Add more visual, local, and commercial use cases—like product recommendations or trip bookings.
- Eventually, integrate advertising formats into AI Mode once it’s reliable at scale. They’re also collecting feedback through Search Labs, so Indian users have a direct influence on shaping the tool.
