On June 24, 2025, Google officially launched its AI Search mode in India, allowing Indian users to take advantage of this feature. This is a moment in the evolution of the way we interact with the internet today. This isn’t just an update – it’s a transformational shift in search technology powered by Google’s Gemini 2.5 AI model. The launch is part of Google’s Search Labs initiative. With India becoming the first country outside the US to get this feature, it’s clear that Google sees this country as a key player in the AI revolution. But what exactly is Google’s AI mode? How does it work? And what does it mean for you, the average internet user? So, in this blog, we are going to explore Google’s AI search mode.
Before moving on to its upgrades, we need to understand “What is Google’s AI mode in Search?” So basically, Google’s AI Search mode in Search is a kind of experimental search experience powered by generative artificial intelligence. Instead of just providing a list of web links, it tries to understand the intent behind your query and give you rich, concise, and context-aware answers. You can ask long-form or complex questions, follow up with explanations, and even use voice or image inputs to enhance the search. This feature is built on Google’s Gemini 2.5 model, which can process multimodal input, meaning it can make analyses and combine texts, audio, and images in one go. As a result, you will get an answer quickly without typing text; just use your voice to make a search for anything.
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Why India First?
1. India Is a Fast-Growing User Base
India has over 700 million internet users, and the demand for AI-powered devices is growing tremendously. Many people are already using AI in their daily lives – from bot-written WhatsApp messages to AI-assisted selfie filters. Google sees this as a testing ground for massive user feedback. Google thinks that from here, they will get original feedback and upgrade suggestions to make things better in the future in AI Search Mode.
2. Visual and Voice Search Adoption
India leads the world in Google Lens usage, and voice search queries are incredibly common, especially in tier 2 and tier 3 cities. Millions of users are already talking to Google or using images to search for their queries to get an appropriate answer. The AI Search mode furthers this behavior by supporting image, voice, and text input. Here is more potential to get relevant results.
3. Multilingual Market Potential
Even though AI Search Mode is launching in English only for now, the vast diversity of Indian languages makes it an ideal environment to train multiple languages AI in the future, and also it helps to upgrade our economy and our knowledge about searches and AI tools to get answers quickly.
✅ How to Access Google’s AI Mode in India
If you’re excited to try Google’s experimental AI Search Mode, here’s a quick step-by-step guide to get started:
Step 1: Visit Search Labs
- Open your browser and go to: https://labs.google.com/search
Step 2: Sign In and Enroll
- Sign in with your Google Account.
- On the Labs homepage, locate the “AI Mode in Search” card.
- Click “Try Now”
Step 3: Enable Labs in Google App or Chrome
- Make sure you’re using the latest version of the Google App (on Android/iOS) or Chrome Browser.
- Open the app/browser and look for the flask icon 🧪 in the top-left or search bar—this indicates Search Labs is active.
Step 4: Use AI Search Mode
- Start typing or speaking your search query.
- If AI Search Mode is active, you’ll see an AI-generated answer box above the usual results.
- Use follow-up questions, images, or voice to continue the conversation.
What does This Mean for India’s Future with AI Search Mode?
You may have seen AI overviews on Google Search—these are summaries above the results for factual queries. However, the AI search mode is much more advanced because it’s interactive rather than static, it uses the Gemini model rather than just a lightweight search tool, and it allows for follow-ups, image/voice input, and in-depth topic analysis. Think of the AI overview as a basic summary, while the AI mode is more like a full-fledged AI research assistant. There are some potential concerns and criticisms, such as the accuracy and misinformation of AI, the reduction of publisher traffic, and privacy and data use. There are also some benefits.
- Faster Answers: Instead of visiting 5 different websites, you get consolidated answers in one place.
- Smarter Exploration: Great for planning travel, comparing products, studying for exams, or learning new topics.
- Accessibility: Ideal for people who may not type well, read long articles, or know exactly how to search.
- Creativity: Use it to brainstorm blog topics, outline projects, or even generate poems and recipes.
India’s early access to AI Mode places the country at the center of a global digital shift. Just as the mobile revolution changed internet habits a decade ago, this AI-driven search could redefine how Indians:
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- Learn online
- Shop and compare
- Access healthcare information
- Apply for jobs
- Get local recommendations
The potential for local language integration, regional content, and AI-enabled public services is immense. Google hinted at future expansions into Hindi and other regional languages, once the English rollout stabilizes.
Conclusion – What’s Next?
Now Google is planning to expand AI Mode globally in stages, add more visual, local, and commercial use cases—like product recommendations or trip bookings, and eventually, integrate advertising formats into AI Mode once it’s reliable at scale. They’re also collecting feedback through Search Labs, so Indian users have a direct influence on shaping the tool. Google’s new AI search mode is more than just a technical update – it’s a better way to find what you’re looking for. And with its launch in India, users now get a taste of the future of search. Whether you’re asking complex questions, comparing products, or planning a trip, this new experience makes everything feel faster and more natural. Now Google’s next plan will be to roll it out globally, with more visual and localised experiences like product recommendations or even travel bookings, and ad planning will eventually be built into the AI mode, but only one that makes it polished and fully reliable. Also, through Search Labs, Indian users now have a real chance to shape how this feature evolves. In short, AI-powered search is here—and it’s designed to grow with you.
Frequently Asked Questions (FAQs)
What is Google AI Search Mode?
Google AI Search Mode is an AI-powered search experience that uses generative AI to provide summarized answers, contextual information, and follow-up prompts in your search results.
Is Google AI Search Mode available in India?
Yes, it was launched in India in 2025 and is currently available to users who have opted into Google’s Search Labs.
How do I enable Google AI Search Mode on my device?
To access the feature, you need to join Google Search Labs through the Google app or Chrome, and then activate AI Search Mode from settings.
Does it support Indian languages?
Yes, Google has confirmed support for both English and Hindi in India, with plans to expand to more regional languages in the future.
Can I use this on my mobile device?
Absolutely. The AI Search Mode works seamlessly on both Android and iOS devices using the Google app or mobile browser.
Is it free to use?
Yes, Google AI Search Mode is available for free, though users must opt in via Search Labs as it is still being tested and gradually rolled out.
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