As we know, WhatsApp, one of the most popular apps on the platform, is making some big changes for users. Although it has always been known for its clean and ad-free experience, the company is now testing new ways to display ads in WhatsApp beta iOS, starting with Android and now rolling out to iOS users as well, which is currently not available to all users, as it is currently in TestFlight beta version 25.20.10.78. According to WBI, it will go live in the next few months. Over the past year, WhatsApp has added features like channels, broadcasts, and even AI tools that make it much more than just a messaging app. With this update, they are taking another step: putting sponsored content in the updates tab. In this blog, we’re going to discover what’s New and how it’s beneficial for users.
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Why WhatsApp beta iOS Matters?
If you’re part of the WhatsApp beta iOS program, you’re getting early access to a big update. Beta users can now test status ads and promoted channels before they’re available to the general public. At this stage, feedback from beta testers plays a vital role in improving the WhatsApp experience in future updates and ensuring smooth functionality for everyone. For general users, this ad update is currently limited to the Updates tab only. Your personal chats and group conversations will remain completely ad-free. With the ability to skip, block, or report ads when needed, you’ll have full control over your experience.
Let’s break down in bullet points
✅For Beta Users:
- Status ads and promoted channels are being tested in the latest WhatsApp beta version.
- Beta testers always get features earlier than the public.
- WhatsApp collects feedback from beta users to refine features before public release.
- This marks a shift in monetization, as WhatsApp explores revenue beyond Business APIs.
✅For Regular Users:
- Ads will appear only in the Updates tab (not in personal or group chats).
- Chats and privacy remain intact — no ads inside conversations.
- WhatsApp will provide user options like skip, block, or report for promoted content (a common standard in Meta products, though not all functions may be live yet).
WhatsApp beta iOS updates for Businesses and Creators
If we talk about whether the WhatsApp beta iOS update will benefit businesses and content creators, then yes, there are benefits. Like, reaching more people through promoted channels and helping creators gain followers faster. It is also helpful for advertising locally and globally, i.e., simply put, use status ads to reach a specific audience. In easy-to-understand bullet points. So it will be an impressive update for iOS users.
- Reach More People: Promoted channels can help you gain followers fast.
- Advertise Locally or Globally: Use Status Ads to reach specific audiences.
- Track Your Impact: WhatsApp will offer ad reports so you can see who interacted with your ad and when.
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Final Thoughts
Currently, this feature and update are available only to beta users so that they can find bugs and essential tools that can help regular users or the general public. So we can say that this feature is currently available to select beta users via TestFlight on iOS. It is being released in a phased manner, meaning not everyone will see it right away. Android beta users have already received similar updates in earlier versions. After the beta testing is completed and feedback is reviewed, it is expected to be fully released publicly in the coming months.
WhatsApp beta iOS version 25.20.10.78 introduces a new way to mix content and advertising without violating user privacy. Ads are limited to the Updates section only and are easy to control. This update can provide creators and businesses with a new and powerful way to connect the world with their products while retaining the original chat experience. If you are part of the beta, your feedback can directly impact its rollout to millions of users around the world.
Frequently Asked Questions (FAQs)
What is the WhatsApp beta iOS 25.20.10.78 update?
This is the latest beta version of WhatsApp for iOS, introducing status ads and promoted channels in the Updates tab. It allows beta testers to preview upcoming features before public rollout.
Are ads coming to WhatsApp chats?
No. Ads will only appear in the Updates tab (Status and Channels). Personal and group chats remain ad-free.
Who can access this new feature?
Only users enrolled in the WhatsApp beta iOS program can test these features currently.
Can I skip or block WhatsApp ads?
Yes. WhatsApp is testing options that let you skip, block, or report ads, allowing more user control.
Will these features be available on Android too?
Currently, the features are only in testing on WhatsApp beta iOS . However, they are expected to roll out to Android beta in upcoming versions.
Why is WhatsApp showing ads now?
WhatsApp is experimenting with non-intrusive monetization through the Updates tab while keeping messaging private and ad-free.
How can I join the WhatsApp beta iOS program?
You can apply via Apple TestFlight for iOS. Slots are limited, so checking platforms like WABetaInfo regularly is recommended.
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